When it comes to business websites the list of user experience (UX) mistakes is huge, and we all suffer from them. But, there are a few that defy the simple flow logic, and having any of them significantly impacts the perception of your business.
Mistake 1: Not following common user logic
Don’t expect the users to guess how to navigate or search through your page.
If a subscriber expects to click on a submit button, don’t expect them to guess or be comfortable with swiping right instead.
Fix: Maintain common UX practices, limit being different or adventurous to content and visuals
Mistake 2: Prioritizing only for mobile usage
Don’t assume what your key clientele is using. While most users surf the internet via mobile, this isn’t a given when it comes to business websites. Believe it or not, every single business website we manage has a higher percentage of desktop users.
Fix: Typically the desktop layout is designed first, then translated to work well with the mobile version, and finally tablets and smaller(11-12inch) laptops are designed. Each requires individual attention and design adjustment.
Mistake 3: Using a confusing or complicated layout
Your website has one purpose: to communicate your value and each page has to do that in a matter of seconds. Don’t overcomplicate your website design.
Fix: Adopt a simple and intuitive navigation structure with clear labels and breadcrumbs.
Mistake 4: Adopting different styles (not colors) in different pages
Imagine a minimalistic professional homepage with a heavily-animated services page.
Fix: Easy, your theme and style should match your business’ target persona and tone of voice. These aren’t just for content.
Mistake 5: Thinking a 3-year-old website is still as good as when it first launched.
In content and in technology, the world moves fast.
Fix: For corporate websites at a minimum change your visuals every 4 months; audit your content every 6 months; update your backend monthly and upgrade your website design yearly.
Are you making any of these mistakes?
Need a quick revamp? Request a consultation today